Erika is a creative strategist & producer.
I develop original formats, find amazing talent, write clever copy, and produce all kinds of fun stuff—on screen, online, and in real life.
I can do it all, or any piece of the process.
Scroll down to see some of the unscripted shows I have created, cast, and sold.
Finding TV worthy talent is my specialty.
If you need someone who can carry a series, or 15 people to compete head to head for all the glory and a giant cash prize - I’ll find them!
I love finding needles in haystacks!
I’ve cast YouTube series, home reno shows, docusoaps, and cooking competitions.
I’ve found ambitious entrepreneurs, top-tier medical experts, up-and-coming influencers, family-run businesses, and fascinating subcultures with their own ranks, rules, and interpersonal drama!
I do formats, too!
From social experiments to dating shows, brain games, and physical challenges, I love to put people to the test.
I never stop amusing myself with catchy show titles, ridiculous hooks, and live event ideas people will remember, talk about, and share.
I have found characters and stories in every genre.
I love finding that in… that person or access, that storytelling device or visual style, that hook… I love finding that thing that elevates an idea and makes it television.
